Cory Hubbard

Williamsport, Pennsylvania, United States

VP of Strategic Analytics, Gregory Welteroth Advertising

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A Designer Expert Certified Alteryx ACE and a winner of the 2020 Alteryx Excellence Awards (now the Maveryx Awards), I lead the Data and Analytics initiatives for a national award winning advertising agency. I am constantly striving to continue learning and always tell my team to "Question Everything" in our never-ending quest to innovate all that we do.

Using a suite of tools (mainly Alteryx and Tableau) and several disparate data sources, I lead a team that designs, develops, implements and maintains a wide variety of analytics process automation solutions across the organization specific to client and corporate needs. My primary focus is in the area of geospatial analytics to leverage solutions at scale for national brands with networks of independent retailers. I have led company wide innovation finding ways to enhance and automate processes through new software and process implementation. I hold an MBA with concentrations in marketing, brand management, computer information systems, and e-commerce strategy. Prior to my life in the business world I managed several NIH funded projects in a microbiology research lab after earning a BS in Biomedical Engineering.